We get it. Asking for help is not easy. But – neither is doing it all yourself. I sound like a business owner, don’t I? Hey – I am going to tell it like it is. Always have. Always will.
 
Here is a fact. Hiring a consultant can provide numerous benefits, especially in areas where specialized expertise or an outside perspective is needed. They are skilled at industry best practices, trends, tools, and can bring your business forward.  With their knowledge and data-driven insights, consultants can help you make informed decisions that align with your business goals.

If your company is undergoing a major shift like a relocation, rebrand or the introduction of a new product, consultants can manage the transition by creating a plan of action, training, communication plans and strategy, as well as support for your team.

Here are some great reasons to consider why hiring a consultant makes sense.

1. Specialized Expertise - A consultant brings in-depth knowledge, and a skill set in specific areas. In the case of MRpr, this skill set revolves around all things related to brand, marketing and advertising – both traditional and digital formats.  A consultant can help with niche problems or projects an in-house team might not have expertise handling. Having an expert look at the situation is always good and can provide an objective perspective of your company's challenges and opportunities. Similarly advantageous is that a consultant can identify blind spots and recommend changes without the influence of internal politics or preconceived notions. FRESH EYES for sure!

2. Hiring a consultant is cost-effective - Hiring a consultant for a specific project or length of time can be more cost-effective than maintaining full-time staff for the same expertise. Even if on retainer, consultants can reduce the expense of hiring a full timer. Saving money is good for your bottom-line.

3. Problem-Solving and Time Saving Efficiency - Consultants bring experience and a specific skill to the table. Often, they have experience with similar problems in other organizations and can implement proven solutions quickly. They can streamline processes, and help a company reach its goals in a timely manner. They – and, I mean we - know what to do and how to do it. You want this. Consultants focus exclusively on the project or problem, speeding up implementation and freeing your internal team to focus on core responsibilities. Because a consultant comes with a BEEN THERE DONE THAT skill set, they can see potential problems and risks. A consultant may already have methods to address risks. This puts your goals first – as they should be. 

I could go on and on with reasons why hiring a consultant makes sense. But – I won’t. If you take anything away from this BLOG, it is that as business owners, we do not have to wear all the hats. If we delegate as needed, everyone wins and the moving parts of your company can grow and thrive. Would you like to know more? Email me at [email protected]. 

Understanding how a company wants to be perceived is imperative to effective branding. And, if a company wants to develop and support its brand, it is vital that the messaging be loud and clear across all appropriate marketing and advertising channels. This is what we mean by frequency and consistency. 

Yes, the squeaky wheel gets the grease. Right? Right! At MRpr. we believe that the frequency of delivery and consistency of messaging leads to top of mind recognition.  They are pivotal to brand recognition.

Here is what we mean - When a potential client tells us they post once a week on Facebook, Instagram or X, we cringe inside. Once a week is not enough to gain attention or traction in the social media world. When they say they do not have an email marketing strategy because they themselves hate receiving emails, we become quiet and just listen.  An customer driven email marketing strategy - part of a CRM program - is an opportunity to reach customers who already know your business. Because the list allows recipients to opt out, it is self-qualifying. In addition, a well thought out email marketing strategy offers retargeting opportunities and takes customers deeper into your sales funnel.  Couple this with an email marketing POA that targets new customers and you enter a new level of LEADS. When a client mentions his secretary created the company website but they haven't looked at it in years, I take a deep breath. Here is the truth - Google likes a lot of content and a lot of new content added regularly - ALL THE TIME - yup - screaming this! When the client tells us that business is down, he sighs.

We get it. You see, the benefits of a comprehensive marketing strategy are undeniable. We recommend that one be thoughtful in developing goals, be purposeful with a strategy, and commits to follow through. We recommend calling MRpr. You can email the boss lady at [email protected].