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Why ask for help?

Being a business owner is rewarding. You run the show! It's all yours, and you make the rules! 

With this pride and joy, come many challenges.  Reaching out for help when needed is neither easy, nor is it a sign of weakness. Delegating is the mark of a strong leader. Congratulations for taking your first step  and viewing our site.
MRPR looks forward to helping your business with all things marketing, advertising, public relations, and social media.
And, by the way......we love what we do.

A good decision is based on knowledge and not on numbers. — Plato

marketing  SETTING GOAL/ MAKING A PLAN

Simply stated, marketing is what we do to sell goods and services to customers.  For MARY RAU PUBLIC RELATIONS,  marketing is more than just advertising, pretty packaging and clever wording.  Marketing starts with branding or.... the connection between a product and an idea or belief.  Here are some things to consider: What does your brand make customers  think or feel?  What is your brand's perception versus your brand's reality? Does your brand represent your companies core values?  Does your brand support a call to action?  

In a perfect world,  strong branding creates a glimpse into your company’s  ideals.  And, it is completely supported with marketing, advertising, public relations, and social media strategies.  At MRPR, we believe marketing has more to do with relationships than anything else.  So, ask yourself this question....what relationship exists between your brand and your customer?  Our marketing services include, but fortunately, are not limited to:

• Mission statement development
• Brand and image identification
• Development and implementation of a marketing strategy that supports who you are
• Goal setting

public relations   Press Kits/Image/Branding

Simply stated, Public Relations is summarized by how your brand intereacts with your audience. A good PR exec will tell you straight out… image matters as does your every word and every action.  A quick look at influencers and celebs today and one realizes this is true. After all, the Kardashian name did not become a household name overnight.

When done well, the mix of public relations, marketing, advertising and social media will positively impact a company's bottom line. Whther introducing a new product or in crisis management, PR is a key component of any business.  Good PR is a win-win increasing profits and creating added value to a company within a marketplace. When consumers get a positive image from a company, loyalty is easily established.  What image do your clients associate with your brand?  Our public relations services include, but are not limited to:

• Image and Brand identification and development
• Press releases and media kits
• Cross promotional event and image marketing
• Media relations

advertising   Copy Writing/Graphics/media buying/ Production/E-mail Marketing/promotions

At MARY RAU PUBLIC RELATIONS, advertising is the means to the end.  More specifically, it is the many methods used to accurately communicate, inspire and influence consumers. towards a call to action. The words, “ad verte” clearly mean “to turn the mind around or toward”.  Just ask Madison Avenue ad guru, Don Draper. 

Guided by a comapny's overall marketing,  an advertising strategy is made up of  the way in which a message is delivered.  Today - it involves traditional forms of media coupled with digital marketing. The dots must be connected in order to influence everyday decision making that result in the coveted "call to action".  Our services include, but are not limited to:
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• Creative, concept development, implementation and follow through
• Interconnecting and managing all traditional and digital media   
• Email Marketing strategy and analysis

social media   development/strategy/management/content  

At MARY RAU PUBLIC RELATIONS, we know marketing and understand that the basics have not changed since the original Mad Men of Madison Avenue! That said, what has changed are the marketing vehicles used to get the word out.  Television, radio, print and direct mail (say "no" to snail mail) are no longer your only options. Diigital marketing has taken the world by storm. It's time to get on board, or get out of the way! By the way, if you don't, you are leaving money on the table. 

Digital marketing, optimization strategies, PPC, and social media platforms offer a powerful vehicle for messaging and brand support.  Look at these tools as an cyber billboard founded upon user generated content.  Its impact on traditional marketing, advertising and public relations strategies is significant and encourages individuals and communities to engage, to create, to reply, to discuss, to alter and contribute.  It has given each and every one of us a voice in the world, and a platform on which to present our own ideas. More and more people are spending time on social media than any other sites. A solid social media strategy must be compelling and strategic.  At  MRPR,  our services include but are not limited to:

• Identifying appropriate Social Media platforms for clients  target audience and goals
• Developing a Social Media strategy appropriate for client's goals
• Social Media management 
  • Advertisements
  • ​Blogging
  • Data and analytics review
•  Social Media coaching and consulting​
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