Working It 24-7!

If implemented strategically, social media, email marketing, and strong content offer the potential to drive traffic to your website. generate leads, and support your brand. These tools help engage with customers and potential customers by starting a conversation with those who like or follow your brand.  These tools offer an opportunity to tell your unique story. They provide a forum for discussion, and the ability to inform and educate your customers.
 
The marketing mechanisms available within some of these digital platforms are superior. With social media's direct messaging feature.  customers can privately ask questions about your products and services. Social media allows ads and boosting your message. There is the ability to promote your business locally and access new customers by creating look-a-like audiences. Email marketing provides the opportunity to support brand and drive traffic to your website. It can support a promotion or special offer. It is ideal for cultivating warm LEADS and retargeting. YES - The marketing dork in me will tell you that even though I have just scratched the surface, this is spectacular. 


But none of these matters if you are not going to work the social and email platforms to your advantage. This means you must have an effective strategy that connects the dots. Engaging with your community and giving them what they want is the key.  Frequency and consistency of messaging matter. Without this commitment, it's like running an ad without a phone number or logo. You know how that would work. 

Want to know more? Reach out to us on Facebook or Instagram. You can also email Mary directly at [email protected].

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