Everyday, I get up, get dressed, walk the hall to my home office and get to work. Everyday, I create, plan, phone, email, post, tweet and share. Blah! Blah! Blah! Not really - I love what I do!
Having worked in Public Relations, Marketing, Advertising and now Social Media Management for about 30 Years (how is that possible since my writing style seems like that of someone 29?) I have had the good fortune of working in just about every realm of the MAD MEN’S industry. Whether slinging ads, writing copy, producing TV and radio commercials, media buying, developing and implementing creative campaigns or pitching new clients, I have had an amazing career for which I am very grateful.
Lately, I have been reflecting on what I enjoy most about my work. It is time to turn these thoughts loose and embrace what I love best. The day-to-day interaction with my clients is absolutely, hands down, no question about it, what I love best about what I do. Taking this a step further, my work is very personal. I have to believe in what my clients are doing and what they represent in order to help them walk the path to success. If I don’t feel the love, I can’t do my best work.
Being connected allows me to slip into their shoes and fully experience what their strategy can offer. I like to think I become more of a partner and friend than a hired hand. And for me, it is not just a job. Sitting across a table and discussing an idea is how dreams are made and success stories are written. One-on-one interaction is the greatest part of what I do and affords me the opportunity to understand a business from the ground up. Over time, I meet the spouses, kids, grandkids and the golden retriever. I fully engage in the “WHY” that makes the business owner tick. It is a gift that I will always cherish and value.
MARY RAU PUBLIC RELATIONS’ niche is marketing, advertising, public relations and social media management for the small business owner and I LOVE what I do.
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