Marketing, Advertising and Public Relations strategies are changing at lightening speed. There is no question about that. Everyday, there is a new social media site launched, a print publication goes under or is merged and revamped. As far as the major networks are concerned….well, let’s just say they are scrambling to keep viewers connected to their shows and to their advertisers. Hello NETFLIX!
What does it all mean? Being in this industry for many years, it means what it always has meant…the more things change, the more things change! It is a full-time job staying on top of trends, gadgets, technology and platforms. I know this from experience. Try as you may, it is not possible to read ALL the articles on a particular topic.
What is the answer? I am sure there are many. My advice is to pick an area and educate yourself. Try not to get overwhelmed with all the details from the super information highway that can clog your brain. With regard to social media, create clear-cut goals that target your primary audience. Start slowly. Read. Use trial and error. Ask for help. Starting slowly and working your way up through the clutter will pay off. After all, we are only as good as our foundation.
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