Marketing, Advertising and Public Relations strategies are changing at lightening speed. There is no question about that. Everyday, there is a new social media site launched, a print publication goes under or is merged and revamped. As far as the major networks are concerned….well, let’s just say they are scrambling to keep viewers connected to their shows and to their advertisers. Hello NETFLIX!
What does it all mean? Being in this industry for many years, it means what it always has meant…the more things change, the more things change! It is a full-time job staying on top of trends, gadgets, technology and platforms. I know this from experience. Try as you may, it is not possible to read ALL the articles on a particular topic.
What is the answer? I am sure there are many. My advice is to pick an area and educate yourself. Try not to get overwhelmed with all the details from the super information highway that can clog your brain. With regard to social media, create clear-cut goals that target your primary audience. Start slowly. Read. Use trial and error. Ask for help. Starting slowly and working your way up through the clutter will pay off. After all, we are only as good as our foundation.
Discussing the good, the bad and the ugly.
As a manager of Social Media for multiple small businesses, I would argue the importance of keeping up with social media 24/7. Whether it be Facebook, Twitter, You Tube, Pinterest, Google +, or any one of the other new vehicles out
there, a business today cannot avoid the likes and shares that capture a viral audiences. After all, we are all trying to get the word out about something or other…right?
So many do not understand social media. The older generations throw up their hands at the mere thought of posting, pinning and tweeting personal information. Who can blame them? ( I can’t – I am 50!)To many, social media is a foreign way of communicating and violates so many traditional rules of personal interaction that it is incomprehensible. The art of small talk truly is lost.
Let’s discuss this openly. We all know parents who text their teens when he/she is just in the next room. We all know those who text each other when they are sitting across from each other. Invitations are coming across the electronic wires replacing snail mail and a cute note. And…this one kills me….the next time you are in a restaurant, look around at how many restaurant patrons are glued to their electronic devices instead of engaging in scintillating conversation with their dinner partner.
Here is the good, the bad and the ugly. Like it or not, social media is how generations are communicating. Changing marketing at lightening speed, social media has value as it has allowed businesses to potentially be in the back pockets or purses of their customers.
Social media enables marketing teams to get their message on a global billboard.
Used correctly and in conjunction with other marketing tactics, a business can effectively market both locally and globally. From the marketing perspective, what could be better than that? Oh, I know… the fact that it is free doesn’t hurt either.
Should we post our status?
Yes, in my opinion, it truly has become just that – - A SOCIAL MEDIA world. Who would have guessed that social media would ever have become so powerful? Well, maybe Mark Z had an idea or two!
When I took my first look at FACEBOOK, I was amazed at the number of businesses that had professional pages. Now, just a few short years later, I am SHOCKED at the businesses who do NOT have a presence on this platform. Truly, I was shocked as I had begun to see the impact Facebook has had on our culture and our communication practices.
I do not feel anyone can argue the power of social media and its ability to get information out to an audience. Promoting posts and advertising on Facebook have made this so easy. When I meet with a client, he/she will commonly say, ” I don’t have time”, or ” I have a FACEBOOK
page, but haven’t put anything on it in months.” Enter Mary Rau Public Relations and social media management. Businesses is good!
Social media is the way that generations are communicating. Within the next 5
years, it is predicted that e-mails will be a thing of the past and hand-held devices
will surpass the use of desktop computers and laptops.
One look at how many little kids have I-phones and you may begin to see the path being taken. We have generations coming forward who have been raised on social media and technology. It is the only way these folks are communicating. As a business today, paying attention and embracing social media is more important than ever. Get on board and get going!