Frequency and Consistency - Say It Again!

Understanding how a company wants to be perceived is imperative to effective branding. And, if a company wants to develop and support its brand, it is vital that the messaging be loud and clear across all appropriate marketing and advertising channels. This is what we mean by frequency and consistency. 

Yes, the squeaky wheel gets the grease. Right? Right! At MRpr. we believe that the frequency of delivery and consistency of messaging leads to top of mind recognition.  They are pivotal to brand recognition.

Here is what we mean - When a potential client tells us they post once a week on Facebook, Instagram or X, we cringe inside. Once a week is not enough to gain attention or traction in the social media world. When they say they do not have an email marketing strategy because they themselves hate receiving emails, we become quiet and just listen.  An customer driven email marketing strategy - part of a CRM program - is an opportunity to reach customers who already know your business. Because the list allows recipients to opt out, it is self-qualifying. In addition, a well thought out email marketing strategy offers retargeting opportunities and takes customers deeper into your sales funnel.  Couple this with an email marketing POA that targets new customers and you enter a new level of LEADS. When a client mentions his secretary created the company website but they haven't looked at it in years, I take a deep breath. Here is the truth - Google likes a lot of content and a lot of new content added regularly - ALL THE TIME - yup - screaming this! When the client tells us that business is down, he sighs.

We get it. You see, the benefits of a comprehensive marketing strategy are undeniable. We recommend that one be thoughtful in developing goals, be purposeful with a strategy, and commits to follow through. We recommend calling MRpr. You can email the boss lady at [email protected].

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