Out with the OLD! In with the NEW!

Every year at this time, I get excited at the prospect of a fresh start. Out with the old and in with the new. Oh what the future holds!  But with the prospect of great possibilities in the new year, arrives reflection and contemplation on events past. What will the new year bring? How will I approach this year differently – or the same?  What are my personal and professional  goals? Where do I want to improve? What is it that I want or need?

Interestingly enough, for some less is more while for others more is more. What? What do I mean and is this true across the board? Simply stated, it very well could be. As a marketing strategist working closely with small businesses, my team and I have found that less is more AND more is more.

Let me explain: Less is more – If you own a business today, your marketing strategy should include a social media and internet presence. But, you already knew that because social media is a powerful marketing tool connecting you with your target community.  But, not every platform is the right fit for every business. Just like not every news publication targets the same demographic. Your target audience and demographic will point your company to the appropriate social media platform and guide your content for optimum reach and conversion. If that means one or two platforms are used, so be it. Less is more. Work them well and regularly encouraging engagement and activity. You are better off spending time, energy and money on marketing with 1 or 2 platforms than spreading yourself thin across multiple fields. Again, less is more.

Now, what about the concept of more is more?  If your business model and budget allow, a fully comprehensive marketing strategy integrating a social and internet presence can only benefit your brand. If your team decides that multiple platforms are the best means to round out and solidify your strategy then more is more. But, wait. If you establish a presence on a platform and do not maintain regular activity encouraging engagement with thoughtful content, you are wasting your time, effort and most likely money. All websites and platforms need attention. More is more but you must be willing to commit to linking, posting, sharing, commenting, liking, tweeting, checking in, leaving tips, blogging, etc…….you know the drill.  Whatever approach you choose, create a plan of action that is manageable and will enable you to reach goals and see results.

So, less is more and more is more. Which is right for your business? Mary Rau Public Relations offers all things marketing –  consulting, social media integration, coaching and management.  For free consultation, email [email protected].