FACEBOOK is constantly changing. We see this all the time and, frankly, it is annoying. It seems as though you get going in the game and they change the rules. As a social media strategist and manager for small businesses, MARY RAU PUBLIC RELATIONS is not immune to this frustration. We feel your pain!
Here is the obvious – change happens and it affect brands and your company’s overall marketing plan. So, how might your business adjust you ask? Short of being on your toes 24/7 to figure it all out….. it is best to roll with the punches. That said, how does your company keep up? What systems do you have in place to keep your marketing efforts moving forward in a sea of change?
Here is one tip to help you get started:
Keep the overly promotional post limited – and here is why: FACEBOOK has done their homework. They have asked users - yes – you and me - what we want to see in our newsfeeds. The user has spoken! Hands down - the user would like to see, read and share more stories.
But what does this mean for your marketing? It means that it is best to keep the overly promotional product stuff limited. (There are ways to get that information out – but I will address that later in this BLOG.)
Keeping the overly promotional and sales oriented posts limited makes sense to those of us at MRPR. We have always felt that Facebook is the perfect platform for branding and telling stories. Yes, we do talk “business”, but more importantly, we talk about what is behind the business. What makes the business tick and what is the business’s story. In short, we like to add meat to the bone. By doing this, we create loyalty from the user and honestly represent what the BRAND is all about.
What about Ads on FACEBOOK? (I told you we would discuss how to get the promotional posts out.) At MRPR, we like FACEBOOK ads. They are targeted, specific and when you are choosing to be “promotional” ads are the way to go. You see, FACEBOOK needs to make money too. By changing the game in regard to organic reach and what the user sees in their newsfeed, Facebook is encouraging ad sales. Yes, it cost you money. But, with a FACEBOOK ad, you can target specific groups reaching more users that matter. It is very focused ad dollars and a marketers dream. This seems fair to those of us at MRPR in order to get the same engagement on organic reach when promoting your product. Afterall, aren’t we all looking for the best bang for our buck? Contact MARY RAU PUBLIC RELATIONS – small shop, big voice - for your marketing, public relations, advertising and social media concerns and questions. Email to firstname.lastname@example.org
All rights reserved: Mary Rau Public Relations, 2015. Photo: Purple Clover