 Martha Jane - my foundation Marketing, Advertising and Public Relations strategies are changing at lightening speed. There is no question about that. Everyday, there is a new social media site launched, a print publication goes under or is merged and revamped. As far as the major networks are concerned….well, let’s just say they are scrambling to keep viewers connected to their shows and to their advertisers. Hello NETFLIX!
What does it all mean? Being in this industry for many years, it means what it always has meant…the more things change, the more things change! It is a full-time job staying on top of trends, gadgets, technology and platforms. I know this from experience. Try as you may, it is not possible to read ALL the articles on a particular topic. What is the answer? I am sure there are many. My advice is to pick an area and educate yourself. Try not to get overwhelmed with all the details from the super information highway that can clog your brain. With regard to social media, create clear-cut goals that target your primary audience. Start slowly. Read. Use trial and error. Ask for help. Starting slowly and working your way up through the clutter will pay off. After all, we are only as good as our foundation.
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 Discussing the good, the bad and the ugly. As a manager of Social Media for multiple small businesses, I would argue the importance of keeping up with social media 24/7. Whether it be Facebook, Twitter, You Tube, Pinterest, Google +, or any one of the other new vehicles out
there, a business today cannot avoid the likes and shares that capture a viral audiences. After all, we are all trying to get the word out about something or other…right? So many do not understand social media. The older generations throw up their hands at the mere thought of posting, pinning and tweeting personal information. Who can blame them? ( I can’t – I am 50!)To many, social media is a foreign way of communicating and violates so many traditional rules of personal interaction that it is incomprehensible. The art of small talk truly is lost. Let’s discuss this openly. We all know parents who text their teens when he/she is just in the next room. We all know those who text each other when they are sitting across from each other. Invitations are coming across the electronic wires replacing snail mail and a cute note. And…this one kills me….the next time you are in a restaurant, look around at how many restaurant patrons are glued to their electronic devices instead of engaging in scintillating conversation with their dinner partner. Here is the good, the bad and the ugly. Like it or not, social media is how generations are communicating. Changing marketing at lightening speed, social media has value as it has allowed businesses to potentially be in the back pockets or purses of their customers. Social media enables marketing teams to get their message on a global billboard. Used correctly and in conjunction with other marketing tactics, a business can effectively market both locally and globally. From the marketing perspective, what could be better than that? Oh, I know… the fact that it is free doesn’t hurt either. |
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