Social Media is constantly changing. We see this all the time and, frankly, it is annoying. It seems as though you get going and the rules change. As a social media strategist and manager for small businesses, MARY RAU PUBLIC RELATIONS is not immune to this frustration. We feel your pain!
Here is the obvious – change happens and it affect brands and your company’s overall marketing plan. So, how might your business adjust you ask? Short of being on your toes 24/7 to figure it all out….. it is best to roll with the punches. Here is a suggestion on how to keep up.
Keep the overly promotional post limited – and here is why: Social platforms have done their homework. They have asked users - yes – you and me - what we want to see in our newsfeeds. The user has spoken! Hands down - the user would like to see, read and share more meaningful content that connects with thier values.
What does this mean for your marketing? It means that it is best to keep the overly promotional product stuff limited. (There are ways to get that information out – but I will address that later in this BLOG.)
We have always felt that social platforms are the perfect platforms for branding and telling stories. Don't get us wrong! Talking shop is fine - but, consider talking about what makes the business hum. What drives the company forward? What is going on behind the scenes that might ring true for your customers? By doing this, we create loyalty from the user and honestly represent what the BRAND is all about.
What about Ads on social media? (I told you we would discuss how to get the posts to reach more fans.) At MRpr, we like social ads. They can be targeted or support prospecting qualities. When you are choosing to be “promotional”, ads are the way to go. You see, social platforms needs to make money, too. By changing the game with regard to organic reach vs paid reach, social media is encouraging sales. Yes, it cost you money. But, with social ads, you can target specific groups reaching more users that matter. It is very focused ad dollars and a marketer's dream. Afterall, aren’t we all looking for the best bang for our buck?
Want to know more? Reach out to us. Email firstname.lastname@example.org
All rights reserved: Mary Rau Public Relations, 2022. Photo: Purple Clover