Sir Richard Branson recently stated that “The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” I wholeheartedly agree. Sir Richard Branson offers an interesting perspective and I believe that most entrepreneurs would agree with his point. This seems no different than trying to squeeze a square peg into a round hole. Struggling to fit one’s life in what might appear to be another’s world, and not the other way around, encourages great thought, concepts and ideas out of necessity. Thinking outside the box to solve problems lends itself to producing solid innovation. Therefore, the “unreasonable man” – (I know he also meant women) - presumably lends himself to being a great problem solver bringing progress, change and foresight to the world around him. If we were to briefly examine Bill Gates, Steve Jobs and Mark Zuckerberg as examples of thinking outside of the box, Branson’s theory is better supported. Society tells us that in order to achieve some level of success, one must stay in school, get a degree and a profession. But, neither Gates, Jobs, nor Zuckerberg officially finished college. These brilliant minds used their own version of reason to take risks and make decisions that worked for them and billions of others. After all, where would Mary Rau Public Relations be without these great minds? Applying Branson’s theory of the “unreasonable man”, these gentlemen were and still are success stories based on fitting the world into their version of what LIFE is and should be. They have taken chances making situations work for them. One can assume that they might see the world for its opportunities and possibilities not its limitations. They see hope not despair. What is wrong with this? Not a darn thing!
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