Discussing the good, the bad and the ugly.
As a manager of Social Media for multiple small businesses, I would argue the importance of keeping up with social media 24/7. Whether it be Facebook, Twitter, You Tube, Pinterest, Google +, or any one of the other new vehicles out
there, a business today cannot avoid the likes and shares that capture a viral audiences. After all, we are all trying to get the word out about something or other…right?
So many do not understand social media. The older generations throw up their hands at the mere thought of posting, pinning and tweeting personal information. Who can blame them? ( I can’t – I am 50!)To many, social media is a foreign way of communicating and violates so many traditional rules of personal interaction that it is incomprehensible. The art of small talk truly is lost.
Let’s discuss this openly. We all know parents who text their teens when he/she is just in the next room. We all know those who text each other when they are sitting across from each other. Invitations are coming across the electronic wires replacing snail mail and a cute note. And…this one kills me….the next time you are in a restaurant, look around at how many restaurant patrons are glued to their electronic devices instead of engaging in scintillating conversation with their dinner partner.
Here is the good, the bad and the ugly. Like it or not, social media is how generations are communicating. Changing marketing at lightening speed, social media has value as it has allowed businesses to potentially be in the back pockets or purses of their customers.
Social media enables marketing teams to get their message on a global billboard.
Used correctly and in conjunction with other marketing tactics, a business can effectively market both locally and globally. From the marketing perspective, what could be better than that? Oh, I know… the fact that it is free doesn’t hurt either.